Meta Ads for Local Service Businesses

We book more appointments for local businesses using Facebook and Instagram ads.

No websites. No SEO. No social media management. Just ads that fill calendars with qualified leads who call and book.

4–8x Typical ROAS for home services
$27.66 Average cost per lead in 2026
100% Focus on Meta ads only
Why Meta works for local businesses

When someone scrolls Instagram at 9pm and sees an ad for a med spa near them, they click. Meta lets you target by location, interests, life events, and behavior with precision no other channel can match. Google is where people search. Meta is where they discover — and that's where local service businesses win.

3B+ Monthly active users across Facebook and Instagram
5–25 mi Precise location targeting around your business
Local Targeting reaches people within your service radius

One thing. Meta ads that fill your calendar.

Facebook Lead Gen Ads

Lead forms that send qualified prospects directly to your phone or booking system. No cold website drops — the lead is immediate.

Instagram Lead Ads

UGC-style and direct-response creative that stops the scroll. Built around real offers that make people want to book.

Click-to-Call Ads

One tap and your prospect is calling your business. No forms. No follow-up lag. The lead shows up ready to book.

Weekly Optimization

Creative testing, audience refinement, and retargeting every week. We lower your cost per booked appointment over time.

You keep running your business. We fill your calendar.

Four steps to more booked appointments

01

Target the right audience

We research your service area, identify your ideal customer demographics, and build targeting that reaches people actively looking for what you offer — within 5 to 25 miles of your location.

02

Build high-converting creatives

Lead-gen focused ads built around real offers. We test multiple versions, kill what doesn't perform, and scale what's working. UGC-style, local proof, and direct response formats that stop the scroll.

03

Connect leads to your calendar

Facebook lead forms or click-to-call ads send qualified prospects directly to your phone or booking system. No cold website form drops. The lead is immediate and actionable.

04

Optimize weekly

We review performance every week, adjust creative, refine targeting, and run retargeting campaigns to lower your cost per booked appointment over time.

Straightforward pricing. No surprises.

Starter
$500 setup $497/mo
  • Campaign setup
  • 1–2 ad campaigns
  • Monthly optimization
  • Lead form setup
  • Monthly reporting
Best for small businesses getting started with Meta ads.
Premium
$2,000 setup $1,500–$2,500/mo
  • Everything in Growth
  • Multi-location scaling
  • Priority support
  • Dedicated strategy calls
  • Custom reporting dashboards
  • CRM integrations
For med spas, roofers, real estate teams, large contractors.
Roofers HVAC Med Spas Dentists Remodeling Gyms Landscapers Auto Detailing

Your phone should ring with people who already want to book.

Your phone should ring with people who already want to book.

That's what Meta ads do for local service businesses when they're built right. We build them right.